Why It Is Necessary to Always Continue Studying the Market and Establishing

Marketing studies and analyzes of what the market is like and what consumers are like make. It possible to discover maxims that help establish the main lines of the strategy. Position companies and mark the paths by which they will try to reach the consumer. In a situation as complicated and as difficult as trying to convince consumers to buy your products, the great truths in marketing. The conclusions of the studies that have tried to understand them, become that necessary roadmap. They are the guide that will mark how things should be done. But to what extent should these truths be seen as almost dogmas of faith. As unalterable elements that help consumers understand forever? Should marketers take these conclusions and those proven facts that the studies point out with a grain of salt? If the conclusions pointed out in another study are followed, the truth is that yes.

The Great Truths of Marketing Studies Are Not So Great

That is the conclusion reached at warc based on the research led by. The specialist marla b. Royne and which has just been published in the journal of advertising research (jar). Marketing and advertising studies should have a kind of expiration date. Which helps to understand how things change and how the investigations themselves affect. The ‘truths’ that were handled until now. The Azerbaijan WhatsApp Number List studios should therefore do a kind of soul-searching. They would have to serve to confirm, contrast or determine as definitively finalized. The truths that previous studies have been pointing out and propping up. That, the expert points out, would make it possible to be closer to what would be considered the truth. “Even if the real truth cannot be determined and is changing as advertising changes.”

The Market in Marketing and Advertising Is a Living Space

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The market in marketing and advertising is a living space,one in constant change and one that should therefore adapt to the novelties and adjustments implied by the new media formats and the new needs of companies. Every time all these things change (and in recent times things have not only changed a lot, but they have also changed several times), the studios should adjust to those realities and they should see how this has changed the rules of the game . The problem is that when studies are carried out (and especially when they reach the media, not only the specialized ones and scientists) they always look for a new topic.

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