In june, the experimentation phase of the snu – acronym for national universal service – began. To promote this service. The government has decided to integrate advertising through influencers into its digital strategy. Your digital strategy agency reviews the Kazakhstan WhatsApp Number List influence marketing strategy used by the ministry of national education. To promote its universal national service, the government. And more particularly the ministry of national education, decided to use influencer marketing. Indeed, he decided to pay influencers, as well as entertainment and information sites. To make publications, or videos, sponsored on their networks.
Influencers at the Heart of the Strategy the Government
The government has adapted to current trends and has therefore chosen to take on influential youtubers. With a fairly young community, to have a better impact on adolescents. Indeed, he realized that the influencers were greatly followed by the Kazakhstan WhatsApp Number List targeted people. We can therefore find 3 great youtubers who have promoted the snu. Tibo inshape (6 million subscribers), Sunday Jules (1.3 million) and enzo, shut up! (1.1 million). The ministry of national education justifies, with bfmtv. The choice to focus its communication on social media by the omnipresence of young people on social networks. In order to develop this marketing strategy, the government did not skimp on the means.
Strong Reactions on Social Networks the Government Has Adapted
Indeed, some influencers have therefore promoted via stories. Highlighting the educational side of the Kazakhstan WhatsApp Number List service and referring to the official snu video. Others have made videos on youtube , where they can be seen with young people of universal national service. Like tibo inshape with his video “I do the new military service?? Which, in 6 days, has already exceeded one million views. Finally, some sites, often visited by young people such as konbini or démotivateur. Have also made sponsored publications on their various social networks. Gabriel attal, secretary of state to the minister of national education and youth. Compares this collaboration to apurchase of advertising space.