When it comes to attracting traffic to a website, the terms SEO and SEM will appear. On the map almost immediately. Although SEO and SEM are two sides of the same coin. One of these strategies is more immediate, for the short term. And the other is a long-term investment. In this post we explain what each term refers to and why both are important for the positioning of your website and, therefore, of your brand. Index of contents SEO SEM Differences between SEO and SEM Conclution: SEO SEO stands for Search Engine Optimization .
According to Wikipedia, it can be defined as “the process of improving the visibility of a site difference-between-seo-and-sem website in the organic results of different search engines” . There are two very important results that we look for for your Sri Lanka Phone Number website when we talk about SEO: The relevance . Google considers that a website is relevant when it corresponds precisely to a specific search, that is, when it answers the doubt or question that the user has formulated. To improve the relevance of our website, we use on-site SEO techniques : keyword and URL optimization, faster loading times, better user experience, etc. The authority.
A Website Is Authoritative
When it is popular, and this popularity is measured by the number of links pointing to it. To improve the authority of a website, off -site SEO techniques are used , among which link building stands out . SEM On the other side of the coin, SEM stands for Search Engine Marketing . Globally, SEM encompasses all the techniques used to improve the positioning of a website (including SEO). However, most marketers use SEM as a synonym for “search engine advertising” . The SEM, therefore, refers to the techniques that improve the positioning of our website through paid ads that appear in search engines for certain keywords.
The SEM or Search Engine Marketing is use fundamentally for two reasons. To capture visits to a website from the beginning of a project. When we are not yet appearing in organic positions. To take advantage of all the opportunities. Because if we do not take advantage of it, the competition will. That is why this technique of publishing ads on search engines, mainly Adwords advertising, is used both in the short term to start receiving users who visit the web, and in the longer term to continue maintaining market share in this segment of the web. advertisements.
Differences Between Seo and Sem
As we have seen, both SEO and SEM seek to improve the positioning of a website in search engines, such as Google. SEO deals with organic results. Those that occupy the 10 results that each Google page contains. And the SEM are those results from the beginning that are classified as advertisements. Some other differences: The most obvious is the type of investment they require . There is a stereotype that “SEO is free” , but this is not exactly the case. Getting a website capable of occupying the first positions in search results takes time, effort and, ultimately, budget. With the exception of some maintenance costs, it is mainly an initial investment that pays off in the future.