Video Marketing Top In Trends and Instagram

Content Marketing evolves at the same that brands and users are the ideal way to interact in the digital world. Video Marketing is growing as one of the most chosen trends to connect with users through stories with high levels of recall. Although On and Off line go hand in hand and strategies need to be aligned in both scenarios, the pace with. Which flows in the digital world makes the user experience easier and faster . Index of contents Video Marketing: What Are Influencers Talking About Why Brands Include Video Marketing in Their Strategy Instagram TV: Conversations Up to One Hour Long Conclution: Video Marketing.

What Are Influencers Talking About Trends-video-marketing Photo. Bryan Fanzo In addition to LinkedIn, Twitter has personally been a very good tool for me to discover what marketing influencers share through their accounts. The best ideas Canada Phone Number congresses, interviews and conferences instantly become super interesting topics to be shared. A few days ago I came across this image that Bryan Fanzo showed for his conference at Social Media Week held in Ohio, USA. The theme of Omni-Sensory Innovation is a separate blog (which I promise to write about very soon); The point on this occasion that I would like to highlight is that video is consolidated as a fundamental pillar in a content marketing strategy.

Why Brands Include Video Marketing

Their Strategy The phrase “an image is worth a thousand words” also applies to a content strategy. Here are some video insights that Hubspot has collected. (If you want to see the complete list you can consult them here ) Customers are 4 times more likely to review a video about a product than to read about it. Almost 50% of internet users look for videos related to the product or service before visiting the physical store. 4 out of 5 consumers find demo videos a great help. Customers who watch video are 1.8 times more interested in buying than those who don’t watch video. 45% of Internet users watch more than an hour of video on Facebook and YouTube each week.

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Every 48% of marketers plan to include a video strategy on YouTube this year. We are dual-screen consumers: 2 thirds of users on YouTube consume video while watching TV 53% of marketers consider blogging their priority one in content marketing. From there, distribution is just as important. And video is a great channel: Trends-video-marketing Image. Hubspot Instagram TV. Conversations Up to One Hour Long Instagram is the most recent example. A few days ago, Instagram TV (IGTV) was launched at an event in San Francisco and it proposes that the social network that has just surpassed 1,000 million users allows creators to publish videos of up to one hour long.

100 Million Hours of Video Are Viewed

Thus, brands and influencers do not have to invite their followers to leave Instagram to watch videos on YouTube. Trends-video-marketing Photo Janko Variety If the IGTV proposal is consolidate the speed with. Which we will see more vertical video will increase. Shakira has just released her latest music video , recorded under this format and surely. Her decision has numbers that support it. Numbers that agree with the frequency that we consume content. Our cell phones and not from horizontal screens (laptops, pc’s etc). Conclution. Conversations vs brand monologues: the line that sets the tone.

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