You need leadership support when rolling out a new content marketing platform. Click To Uruguay Phone Number TweetForm a steering committee “Find friends,” they advise and form a steering committee. Include stakeholders who bring a variety of content perspectives. Uruguay Phone Number Examples: People from various regions People who own budgets People responsible for content strategy Content creators Lawyers Translation coordinators Choose people who can drill holes and show what they would need in the tool, and any shortcomings they see so they can help you evaluate the tools during your product demonstrations.
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Keep your business leaders informed. You need their advocacy when you roll out the new platform. Uruguay Phone Number Clarify your requirements Find out what every team needs from a content management platform. Uruguay Phone Number “Once you understand your needs, you can go on a demo call for five minutes and know right away, ‘No, it’s not the right one for us,’ and move on,” says Rachel. If you are unclear about your requirements, you can waste a lot of time in the verification process. HAND-CHOSEN RELATED CONTENT: 7 ways technology can make you a smarter content buyerCompare platforms Determine
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Your campaigns, fit your workflows (which vary from group to group), and integrate with your technology stack. Is it easy to use? “Find a platform that people will adopt,” says Rachel. CONTENU ASSOCIÉ CHOISI À LA MAIN: For example, Rockwell’s teams in the Asia Pacific and Latin America managed emails in Eloqua and asked for help. Uruguay Phone Numbers They created a pilot using B2B content marketing platform Kapost, which helped them manage translations, time zones, and their own vendors. Uruguay Phone Number Since Kapost integrates with Eloqua, they could link the content creation process and the email asset creation process. (In this case, Eloqua emails were the content, and Kapost was the platform that managed that content.) Content owners also had access to analytics.