More and more digital giants are entering the television market. A few months ago, Instagram revealed IGTV, its commitment to online TV . A few days ago, the giant Facebook launched Facebook Watch, its own audiovisual content initiative, available to its 2 billion users. This video-on-demand service became available to users in the United States a month after its launch (in August 2017). Since then, its content is produced by allies of Facebook, who collect 55% of advertising revenue . Now, a year after its launch in North America, Facebook Watch is available to all 2 billion active Facebook users worldwide. Index of contents Live Background. With the global launch of Watch, we’re supporting the world’s creators and broadcasters in two critical areas. Generating capital from their Facebook revenue and better understanding how their content performs.
Characteristics Contents Live Background Facebook Live This is not the first time that Facebook has taken note of its competitors. In 2015 they launched Facebook Live , to transmit live videos and preserve them in the profiles of each user, as a Japan Phone Number of their history. This service has been so successful that it already allows the use of the following facilities: The creators use drones to broadcast. Live Feeds; the mobile app dedicates a special section to watch broadcasts. It can be used from a PC. It is capable of placing subtitles in real time. You can stream games from Facebook Messenger.
Facebook Watch is one more step
For the giant to take advantage of audiovisual content, which only increases its popularity: On Facebook alone, people watch more than 100 million hours of video a year. Engagement is what most attracts brands: currently 1 in 5 videos is live. 78% of online audiences already watch video through Facebook Live. By 2020, 80% of online traffic is expected to be linked to video. With the global launch of Watch, we’re supporting the world’s creators and broadcasters in two critical areas: generating capital from their Facebook revenue and better understanding how their content performs. Facebook statement Characteristics The goal of Facebook Watch is to offer content that generates conversations between users, fans and creators.
This is a more social video platform, where the audience can participate in the programming. Thanks to this, its success is already exceeding expectations: More than 50 million Americans watch one minute of video on Watch each month. Since January 2018, the time spent watching videos on Watch has increased 14 times. A third of people who watched at least one minute of video on Watch will watch another minute the next day. People who intentionally go on Watch spend five times longer there than when they spot videos in their feed. Facebook Live Based on the pages you like, or the profiles you follow, Watch can send you personalized recommendations.
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Funniest content (or what your friends are watching), in real time. But the best way to watch Facebook Watch content is Creator Studio. This tool manages all the activity of creators in content libraries Another advantage of Facebook Watch is that it can give brands a new opportunity to interact with their fans , through Ad Breaks. This program will allow Watch allies to monetize their videos, starting in September 2018. Of course, they must meet some parameters: Create videos longer than 3 minutes. Have more than 10,000 followers. Generate more than 30 thousand views of one minute in 2 months. Approve Facebook standards to use monetization.