The Power of Images for Marketing

Images are the first attraction that can encourage consumers to make a purchase. In marketing they have great power, because they can be decisive for each micro -moment of the purchase process . We share some interesting facts about the influence of images for marketing. With the speed of the Internet, it is now more than ever difficult to capture and retain the attention of users . However, with good visual content, you can create lasting connections.

Here we share 3 of them: We are primarily visual beings: We are programmed to understand the world visually. The first communications were based on images and in this way, the experience passed from generation to generation. We have a greater Cambodia Phone Number capacity to retain visual content than any other format: We remember up to 80% of what we see, 20% of what we read and 10% of what we hear. We process images up to 60,000 times faster than text . Hence the phrase that a picture is worth a thousand words. 40% of users react better to content with an image than to something that only contains text. Important facts about the use of images in Marketing: Image marketing site Venngage publishes marketing statistics for visual content year after year.

Three Very Important Facts

To consider are the following: The most used type of images. Speaking of the type of marketing images that companies use most for their strategies. The results indicate that 40% of marketers say they use stock photos more frequently. Following stock photos , 34% of marketers said they used original graphics like infographics and illustrations. Followed by 14% using videos and presentations (including webinar formats and slides). Images that work best. Despite using stock photos more often, when we asked what type of content actually worked best, the data changed a bit.

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When it comes to actual results the big winners are original graphics like infographics and illustrations at 40%; followed by videos and presentations with 24%. Use of the Video: The video part continues to grow as it has been doing in previous years. Data from Omnicor claims that video content is 50 times more likely to generate organic search results than plain text , making it a huge help in improving rankings. In addition to improving rankings, including a video in a post increases organic traffic from search results by 157% , so it’s all benefits. If we add to all this that millennials prefer video content to written content, we can see how video will continue to be trends for several years.

“Visual Content Stay for a Long Time

In fact, more and more people are relying on ‘non-text based’ visual media every day.” What good use of images is for me: Custom Campaigns and Shoppable Posts In order to stand out in 2021, it is important to give weight to the personalization of content in all possible formats . In addition to this, we must bear in mind that users are increasingly making purchases through social channels . As shown by the 2019 Annual Study of Social Networks carried out in Spain, 55% of users say they look for information about products or services on social networks before making a purchase. This trend is going to grow, so the ideal is to create publications that are known as “shoppable posts” .

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