The Overwhelmed Role of the Marketing Function the Marketing

Advances in technology have changed the way consumers relate to brands. The continuous evolution of digital devices and channels has radically increased the number of points. Of contact with consumers, who in turn demand an increasingly personalized and dynamic relationship with brands. This implies the need to generate more and better content, in less time. In turn, the news channels have their own rules. Communication codes, and technological requirements, leads to the development of new disciplines and fields of knowledge.  The area was taking autonomy. today this department responds. Among others, to media management, web, e-commerce, CRM, and social media.

The Challenge Not Lose Focus in This Context in Which Digital

Marketing has always tried to anticipate and understand customer needs, but now more than ever. It’s important to listen to what they’re saying and proactively deliver meaningful solutions. It’s hard to balance the corporate response because companies don’t want to appear to be profiting from a public crisis. However, by doing nothing, they run the risk of appearing insecure or, worse yet, indifferent. The Germany WhatsApp Number List brands that have been doing well are the ones whose actions feel. Authentic and in touch with their overall brand purpose. Marketing has always tried to anticipate and understand customer needs, but now more than ever. It’s important to listen to what they’re saying and proactively deliver meaningful solutions. It’s hard to balance the corporate response because companies don’t want to appear to be profiting from a public crisis. However, by doing nothing, they run the risk of appearing insecure or, worse yet, indifferent. The brands that have been doing well are the ones whose actions feel. Authentic and in touch with their overall brand purpose.

This Is Because the Teams That Are Closest to the Consumer

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In an overflowing role of the marketing function, in order not to lose focus. It is necessary to have a strong strategy based on the user experience. That works as a transversal axis to the different actions by channel. Having better perspectives of consumer demands and behaviors. Is it a privileged position to lead these initiatives throughout the company? Moderate, and determine the role of each one, to establish points of contact with the consumer in a consistent manner. Based on achieving specific objectives.

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