Storytelling Emotional Marketing

oing storytelling in digital marketing is appealing to the emotional side of people. thus generating the relationship of trust and loyalty that all brands seek. From the paintings of hunters in prehistoric caves to the present day, telling a great story. The method that human beings have to transmit knowledge, values ​​and everything that is worth remembering. In an interview, when asked about the key to his leadership ability. Former President Bill Clinton commented that he grew up in a house without a television until he was 10 years old. So he learned to listen to people’s stories and to tell great stories to entertain himself.

“ I think the most important thing is to listen and understand that everyone has a story”. Index of contents Support us in Storytelling to attract Jamaica Phone Number attention Storytelling and marketing May your brand be a leader in storytelling Conclution: Support us in Storytelling to attract attention Good stories resonate in the minds of your users more strongly than a number, a concrete statistic or abstract concepts. A press release, for example, generates 77% more interaction when it has multimedia content than when it only has specific data.

For Their Part, Photos Generate

Twice as many “likes” and “shares” as a post that only has text. A good story connects emotionally: whether through a photograph, video or in writing. It reaches the central part of human beings where the most important needs are seen. Heard and get our attention to later motivate us to take action. A well-told story is captured as: something creative. Authentic Connect personally and emotionally inspire to action It transports the audience along a cause-effect path. The end, the bridge between before and after is “crossed” thanks to the attributes or values ​​of a product or service.

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And marketing Capturing the attention of users is the central strategy in a hyper-connected world like ours. Storytelling is a strategy that can help your brand connect emotionally with your users and stand out from your competition. The challenge is to understand that time is the main asset of your clients and that the way of creating stories has changed: Before, advertising had 30 seconds to tell you a good story in a TV commercial. From the comfort of an armchair, your attention was captive and completely focused on the image and unless you had the remote close to you, the message was delivered.

Now, Thanks to the Internet and Mobile

Devices that are always with us, our way of paying attention has become more demanding. Attention spans are shorter and we are “multi-screening” (you can watch your favorite series. On Netflix and at the same time to be browsing on your cell phone). Now, you can keep the seal of a good story, told from a simple photo to the best produced video. Storytelling May your brand be a leader in storytelling Getting people to feel a certain way requires knowing them. And what really motivates them. That is why our job is to make a storytelling that gains. A space only in the attention of your users but also in their memory. Show Don’t Tell. The brain processes an image 60 times faster than a text.

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