Keys to Being an Ethical Brand

Digital design for a brand is something that can do a lot and say a lot about the company. Today consumers look for brands that are ethical and consistent with their values. For your company to be one of them, we share some ideas. Index of contents Why be ethical? How to be an ethical brand through design 1- “Push-Pull” dynamics between consumers and brands 2- Online transparency 3- Focus on the shopping experience 4- Transition from symbolism to true action 5- Take advantage of social channels Why be ethical? Brands can take advantage of the trend and opportunities offered by ethical consumption through design in the digital medium. People are increasingly aware of the need to protect the environment and what their consumption can contribute to it.

According to a 2020 IBM study, 57% of consumers are willing to change their buying habits to help reduce negative environmental impact , and more than two-thirds would pay more for sustainable brands , according to Nielsen data. How to be Cameroon Phone Number ethical brand through design Fanny Monier, User Experience Officer at Appnovation , in an article for The Drum , highlights the role of digital designers in helping brands on the path to sustainability . Monier defines 5 ways that brands can take advantage of the trend of ethical consumption through design. 1- “Push-Pull” dynamics between consumers and brands Ethical consumption is bidirectional, it is achieved through the balance between the consumer and the brand. “By leveraging direct-to-consumer retail models, smaller brands are leading the charge and changing purchase expectations .

” for Example, the Clothing Brand

Organic Basics has revolutionized e-commerce with a website that adapts the type of content and access users receive based on the amount of data that has been consumed on their site. organic basics logo tue hub “In its most innovative form, digital design drives the push-pull relationship between the consumer and the brand. The consumer goods market should consider the use of bespoke technology to reduce waste and raise ethical awareness” . 2- Online transparency When it comes to helping brands be transparent about their values ​​so customers make informed decisions quickly and easily, digital design is critical. Fashion brand Everlane breaks down the actual cost of materials, hardware, labor, duties, transportation, etc. for each product.

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In addition, logo The Hub 3- Focus on the shopping experience On the path to sustainability. Consumer goods brands and designers specialized in the digital world must. Lose sight of any of the elements that drive consumption and can be influenced by ethical factors. Packaging, inclusive images or terminology used. The Axiology company launched a “zero waste” lipstick. In addition, consumers different packaging options for this product. axiology “zero waste” lipstick Axiology Beauty. In addition to the product, brands must promote inclusion and diversity in the shopping experience. A clear example of this is Dove and its body positive movement , with a strong online presence.

Transition from Symbolism to True Action

In addition, millennials trust recommendations from friends and family (Word of Mouth) more than brand claims. In the effort to achieve authenticity and the personal touch, digital design is essential and makes a difference both in the positioning of a brand and whether that positioning is genuine or not. “Brands must root their ethical values ​​in action; and that action, in turn, must be clearly or enabled in digital channels” . In addition, AerieReal campaign, Aerie invites users to share unretouched swimming photos. In addition, the brand made donations to an eating disorder charity. 5- Take advantage of social channels Social channels have interesting power over purchasing decisions. Visual indicators of the values ​​that the brand champions on platforms such as Instagram and Facebook also become a competitive advantage. In addition, in social networks also works.

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