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Our team at Vertical Measures is almost tired of hearing me say. Check your title and make sure people are looking for it in search engines. Google and Bing won’t recognize your brilliant colloquialisms or groundbreaking data that you claim is vital to content consumers. Jamaica Phone Number Instead, search engines are designed to match results based on relevance, which makes creating content with search a top priority. Jamaica Phone Number What I see, more often than not, is headline and content that will totally fail (unless you have a promotion budget, but more on that later) because people aren’t looking for that that you created. Don’t let the hours of work you’ve done go to waste. Learn how to create content people are looking for.

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You know that content marketing plays an important role in influencing the decision of buyers because it gives credibility to Jamaica Phone Number your brand, increases brand awareness, and can generate more leads or sales. Synchrony Financial, formerly GE Capital Retail Bank, conducts an annual study of major purchases and found that 80% of shoppers looking to buy something over $500 start their research online – a 20% increase from the last year. To Jamaica Phone Number match your content to what people are looking for, it’s essential to do your own research, using keyword tools and social sites to learn more about your customers. Content ideation should be associated with methods such as:

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You can also go beyond online research to Jamaica Phone Number to identify topics your customers want to read. In addition to browsing social media profiles to see what interests your customers. Using search tools to rate popular topics, use your employees’ wealth of knowledge to Jamaica Phone Number drive ideation. Include anyone who talks to prospects or customers – from customer support people to sales reps. Speak with your market research analyst to explore company studies and surveys, identifying what matters most to your customers. View data from a chat function on your website; it may be a gold mine of information. Chat with those who worked on your booth at your last trade show to see.

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