On June 20, 2018, Instagram reached one billion users. To celebrate, Kevin Systrom, co-founder and CEO of the social network, announced the launch of Instagram TV (IGTV). This is a new app to watch and upload videos of up to 10 minutes —or one hour for users with the largest number of followers—, and to be the new digital television station. Index of contents TV 2.0 Content to share on IGTV: “It’s like turning on the TV, you can enjoy the videos as soon as you open the app. You don’t have to search for content from your friends or interests, just swipe and discover more.” Kevin Systrom, co-founder and CEO of Instagram video requirements Evaluated Statistics TV 2.0 Video marketing continues to grow.
Users, celebrities and influencers share news and creativity with us in videos that millions of Internet users consume around the world. Content to taly Phone Number on IGTV: Interviews Mini tutorials Questions and answers Longer video trailers. On or Vimeo Teasers to promote products and services Replays of your live feed on Instagram webinar replays Online courses or masterclasses IGTV is not the only way to enjoy content; You can also watch the videos from your Instagram app, and you’ll get a notification when your friends or channels upload new ‘shows’ that you want to enjoy.
You Can Also Manage It from Your Phone
To upload content (in full screen and vertical format), or from your laptop. You just need to download the application on IOS or Android, and connect with your Instagram account. “It’s like turning on the TV, you can enjoy the videos as soon as you open the app. You don’t have to search for content from your friends or interests, just swipe and discover more.” Kevin Systrom, co-founder and CEO of Instagram You may also be interested in: Video Marketing: Top 1 In Trends video requirements Duration: between 15 seconds and 10 minutes (650 MB). Accounts with the most followers (and verified) can upload videos of up to 1 hour (3.6 GB), but only from a computer. Format: MP4 Size: upright. Minimum resolution: 720 pixels, at 30 frames per second. Cover photo: 420 by 654 pixels.
As in traditional television, IGTV also has channels; but in this case, the user is the channel. So when you follow a creator on Instagram, you’ll be able to check out their IGTV channel. Enjoy all of their content. You can also send or receive comments and likes. Share live shows, and measure your audience’s interaction to improve your content. Evaluated Statistics Comments view count Average percentage of time viewed per video Retention. Your audience Although it will be an option in the future, IGTV does not currently have a monetization method for ads. Even so, companies and influencers can generate income by promoting their brands, products and services from IGTV.
With Its Boxed Photos, Variety of Filters
And one-minute stories, Instagram has long since become one of the most preferred social networks for Internet users (since its launch in 2010). As of December 24, 2017, they had: 800 million monthly active users. 500 million daily active users. 300 million videos daily. 4.2 billion likes 40 billion photos shared. And since they launched their profile for companies (in 2016), more and more organizations are turning to Instagram to increase the value of their brands, with visual and irresistible stories to connect with their customers: 25 million businesses in the world have a company profile on Instagram. 65% of the best performing posts on Instagram are about products. 80% of users follow at least one business on Instagram. 200 million actively visit a business profile, every day.