Inbound World the Stations of the Buyer’s Journey

Ready. You have now developed your buyer personas and are ready to continue your inbound marketing strategy. Whats Next The content, of course. It is not enough to know who you want to fall in love with your products, services and attention. You have to recognize what they like, what they want to see and where. This is where the buyer’s journey begins. Index of contents Addresses Mapping As they discover, ask: As they consider, ask. While they decide, ask: attractions As they discover, offer: As they consider, offer: You may also be interested in. Most common mistakes when starting a blog While they decide, offer: Addresses The buyer’s journey (or “buyer’s journey”) is the “path” that we all. As consumers, have taken to choose a brand and make our purchases.

It consists of three stations that represent the customer experience during their purchase cycle: Discovery. A prospect wants to solve a problem Malaysia Phone Number take advantage of a certain opportunity. Therefore, he begins to investigate more about the issue to know and understand it. Consideration. When the prospect has already defined his problem, he will now look for possible solutions to it: perspectives, methods, products or services that can help him. Decision. Voila, the prospect has already established the strategy to solve their problem, or the approach they will use to solve it.

You Will Now Compile a List of Options

That can contribute to that goal. Mapping Preferences changed. People no longer want to be prospected or courted, they want value. They need more information about products and services, which they can’t always find in traditional searches. Therefore, businesses need new tools to interact with consumers, and these must be personal. To achieve this, they need to understand the buyer’s journey of their potential customers. Where to start? Understand your customers from the trenches; that is, talk to them and those who serve them directly to understand how they buy.

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Creating a good trip requires creating ideal and suitable content for them, at each stage of their journey. So if you know your buyer persona, you already know what content they’re looking for, how they prefer to get it, and when they need it. attractions Visitors could engage with your business at any stage of their journey, as long as you give them the right content at each station. But what is the type of content that you can give them in the discovery, consideration and decision? As they discover, offer: Descriptive blogs. They are the most common medium at this stage. It’s accessible, easy-to-digest content that prospects can find with a simple Google search. In the discovery stage, blogs are more informative, not trying to sell, and are very educational.

How Would You Describe Your Challenges

It is already the most popular way to consume content – ​​YouTube, Snapchat, Instagram TV and Facebook Live demonstrate this well: It is the easiest content format to consume, and it delivers a lot of information in a short time. You can create videos of questions and answers, guides or instructions to solve a problem. In addition, you can share it on various platforms, or find the best option (Facebook, Instagram, YouTube, etc.) so that your content has the best impact. Infographics. Informative images, graphics that catch the eye and offer the most relevant data on a topic, with pleasant and interesting designs.

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