Every company wants to have a good position and be present in the mind of the consumer. Now in the digital age, SEO positioning is a key issue for the success of a company. For this positioning to be good, it is important that the brand works hard on its SEO strategy. We share some recommendations to improve the SEO positioning of your company. Index of contents Speed Technical aspects platforms Contents mobile design Speed charging speed Hoisting Marketing The first point to take into account to improve organic positioning is optimizing page loading speed.
Here It Is Also Important to Consider
The hosting , hire a hosting plan that adapts to the characteristics of the project . A fast web page provides a better user experience. Technical aspects technical aspects Start Go Connection Invest in SEO, both technical and on-page. Make sure all pages are easily crawlable and indexable. One suggestion that never hurts is to do a technical SEO audit and then solve the problems one by one. When it comes to on-page SEO, the first step is to optimize your pages for specific keywords . Once the keywords have been defined, place them strategically in the text.
Also, include them in the URLs, meta descriptions and alt tags of the images. An idea to differentiate yourself from the competition is to use long keywords ( Long Tail Keywords ) , which include specific information about the product or service and that allow you to differentiate yourself from others . For example, instead of considering the word “t-shirt” for a clothing store, the alternative could be “women’s t-shirts with recycled materials” . Thus, information is offered that allows the company to differentiate itself from competitors as well as being visible to users who are searching for that specific product. Another important aspect in terms of keywords is local positioning .
For Physical Stores, It Is Essential
That the company appears in the specific search results for the corresponding city. Therefore, both keywords and local directories work on. Platforms seo positioning platforms Technalia On the other hand, it is essential to appear in local directories and directories so that the site is well for local SEO . To this, the company must be register on platforms such as Google My Business , Yelp or TripAdvisor , among others. Investigate which are the most important within the sector. Another key tool is Google Search Console , the business websiteregistered within the tool.