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Instagram for web is getting a minimalist makeover : “While the new design shows fewer images in the same space. The large images and added spacing help each individual frame stand out more than the old cacophony of images.”
Here is a cool social media tool worth checking out:
DrumUp : A free content discovery tool that searches the web for great, relevant content and helps you share it on social networks. It is also available as an Android app.
Video Tip of the Week
How to link your Instagram account to your Facebook page
Some interesting studies to note
The role of online marketing, content and education marketing decisions : G/O Digital and Entrepreneur surveyed 591 US small and medium-sized businesses (SMBs). About how they choose their digital marketing partners. Not surprisingly, 33% of respondents say price is one of the most important factors they consider when evaluating. A vendor’s digital marketing services/products. Other key factors are understanding the organization’s goals and needs (27%) and being able to meet commitments (18%).
How do CFOs get involved on Twitter? : Intacct and Leadtail analyzed the Twitter activity of over 500 CFOs to find out who they are discussing, what publications they follow on social media and which influence them the most.
2015 Small Business Economics and Advertising Outlook : According to a study by Thrive Analytics, 74% of small businesses use some form of social media in their marketing efforts. Most use Facebook (66%), followed by Twitter (30%) and LinkedIn (28%).
2015 Benchmark Report on B2B Content Marketing and Lead Generation : Starfleet Media surveyed 324 B2B marketers and salespeople from around the world and found that 67% say they have used case studies and customer success stories as digital content marketing tools in the past 12 months. Other common types of content are: white papers (62%), webinars (58%) and e-books (52%). Fifty percent of respondents say they have been successful or very successful in achieving their main goals with content marketing, which include generating more leads (92%), increasing brand awareness (90%) and generating better leads (87%)