Email Marketing for Your E-Commerce

Email marketing continues to be one of the most powerful digital tools in e-commerce. Even during this time of COVID-19, many companies made it one of their main channels of communication with their customers. Not only to send promotional content but also to report on the measures and solutions taken by the company during this crisis. As is generally known, companies were forced to close their physical stores and reinforce their sales strategies through e-commerce. Of course, email marketing has managed to be its great ally , and although the relevance of email marketing has been around for many years, it is currently more relevant than ever. Some of the most important features are: Its conversion power that is even higher than that registered by social networks.

It is a very economical tool from the price/benefit point of view. It allows a direct link between the brand and the audience. Provide valuable and Estonia Phone Numbers relevant content for them. Detailed metrics allow for much more specific and therefore more effective segmentation. These are benefits that are very valuable for email marketing and ecommerce. We know that now you are wondering how I can take advantage of this and optimize conversions? We explain it to you below.

Index of Contents How to Take

advantage of the power of email marketing for your e-commerce? Personalize. Your messages Choose a good subject and preheader Send discounts to new subscribers or premium customers Automate Conclution. How to take advantage of the power of email marketing for your e-commerce. Personalize your messages When we talk about personalizing, we are not only referring to including the name of the person in the subject or in the content of the message, this is an excellent practice, but we must go further. Offer content that is relevant to your audience, for this you need to analyze your statistics well.

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The preheader is that text that is displayed after the subject in the inbox and serves as a complement to it. Therefore, it also plays a very important role in the opening decision. Take advantage of this space to provide complementary information in this way you will reinforce that first impact. And please don’t leave it blank, many companies still do it, this would be a waste of opportunity. Send discounts to new subscribers or premium customers email-marketing-ecommerce photo.

It Is Also Important to Work

On the loyalty of users who are or have been customers, encourage them to return to our e-commerce and generate a sale. Create campaigns with discounts for premium customers, this in addition to increasing conversions makes people feel important to the brand. Automate Marketing automation is essential to communicate with our users at the right time depending on where they are in our sales funnel. In simpler words, it allows you to automate messages that sent. When a person signs up for our newsletter, when it is a special date such as a birthday, to update some data and to recover abandoned carts in our ecommerce. In total there are 4 automatic scenarios that are activated when the user starts any of these processes, thus helping to increase our visibility, loyalty, optimization of campaigns and conversions.

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