Dynamic Content Why Is It a Good Strategy

The easiest way to define dynamic content is to give it the name: web page that changes according to the data provided by users. This type of content prioritizes personalization and can increase engagement with your brand. Index of contents What is dynamic content? Difference between dynamic content and static content Ready to create a positive and dynamic experience with your website? Contact us here 4 Advantages of dynamic content 1. More engagement 2. Personalized experience 3. More conversions 4. Shorter shopping experience How to create dynamic content? make personalized offers Optimize the experience for browsers and devices Use dynamic CTAs Conclution: What is dynamic content? Without falling into technicalities.

Dynamic contents are elements that change automatically depending on the user’s information or their actions. They are added through special fields or sections that are included in a web page or in an email. These changes allow you to customize the Bahamas Phone Numbers texts you send or show to the client. Now, how to obtain data to know what to show to your users? You have these three sources: a) Data collected from user behavior: Previous purchases, browser searches, previous interactions on social networks, preferences expressed in surveys, etc. b) Actions performed during a session: In your dynamic content you can refer to the user by his identity, which is known when logging in.

In Addition, You Can Dynamically Adapt

However, information you display based on the queries made by the client. Other sources are the pages you visit or the products you select. c) Demographic information: It allows you to enrich a template that has general content about your company, services or products. However, do this, you add more precise data through dynamic content obtained from segmentations by age, generation, gender, income range, etc. or supporting you in geomarketing strategies. Difference between dynamic content and static content dynamic-contentsIt’s all in the refresh rate.

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However, examples of static content are web pages with information about the company’s purpose, mission, or staff. Also the elements that facilitate navigation on the page such as menus and information in the footer section. In static pages or emails the information is always the same. These segments are characterized in that they require changing infrequently. In the case of web pages, static content is usually specified and modified at the code level. However, its part, dynamic content comes from databases, user search parameters or information recorded by the browser. It is also data that is record in the user session or that is save in cookies .

Ready to Create a Positive and Dynamic

However, with your website? Contact us here 4 Advantages of dynamic content 1. More engagement Engagement or interactions are the main objective of brands in the relationship with their customers today. However, achieve in many ways, and personalization of the experience is certainly one of them. However, simple question. Would you prefer to enter a website with static and general content or a page that is the items and products you prefer to see? However, content presents people with the options that make the most sense to them.

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