As a digital marketing agency we love to learn and get to know different ideas about digital marketing. That is why we want to share with you some of the books on digital marketing that can help you stay at the forefront of digital marketing. What better than a good book for a Sunday afternoon? The first four books are written or translated into Spanish, the last four are written in English. Index of contents SEO: The essential keys, Aleyda Solis Social Selling. The new tool to sell more, Esmeralda Diaz Aroca & David Martínez Calduch Marketing Analytics.
How to define and measure an online strategy, Tristán Elósegui Figueroa Human Media: people in the Internet age, Isra García Hustle. The power to charge your life with money. Meaning and momentum, Neil Patel & Patrick Vlaskovits & Jonas Koffler Philippines Phone Number Content Formula: Calculate the ROI of content marketing & never waste money again, Michael Brenner Hug Your Haters: How to embrace complaints and keep your customers, Jay Baer Contagious. Why things catch on, Jonah Berger. SEO: The essential keys, Aleyda Solis This book will help you. Understand the logic and essential concepts of SEO . Written in a friendly and simple language, it explains the entire SEO process in a very educational and structured way, so that you have a broad and clear idea of everything related to web positioning.
How to Define and Measure
In addition, it offers all kinds of interesting tools that you will surely find very useful. Buy the book here or if you don’t want to buy the book but if you want to learn how to improve your SEO, read this blogpost where we explain how you can improve your SEO through the Long Tail concept. Social Selling: The new tool to sell more, Esmeralda Diaz Aroca & David Martínez Calduch Traditional tools to sell and obtain clients have been losing effectiveness, since they are invasive. However, social media has opened up a new way to connect with potential customers, in a more natural and non-intrusive way.
This book gives you a complete and practical guide with techniques to prospect clients, obtain leads, establish conversations and sell. All taking advantage of the power of social networks to bring people closer. Marketing Analytics: How to define and measure an online strategy, Tristán Elósegui Figueroa Traditional marketing departments have always suffered from not being able to provide hard data on the effect of the implemented campaigns. Another problem is that many businesses do not think about objectives before creating a campaign.
The Internet Is People
It is useless to create creative strategies if we do not know how they respond to the objectives or if we do not have defined objectives. This book gives you the tools to properly define the objectives of your marketing strategy and how to measure them. All this taking into account each stage of the sales funnel. With this book you will get to know the consumer journey in depth. You will learn about media convergence, the evolution of analytics and digital strategy. Buy it here . Human Media: people in the Internet age, Isra García Unlike all the other books. Which are more practical, this read has a deeper approach that leaves you thinking about your vision for digital marketing.