There are currently debates about how digital advertisingis gradually displacing the traditional one, or about how good an offline poster continues to be. Our proposal is that both are a complement that, when used in harmony, can generate impressive results. We share 5 notable differences that help identify how they can complement each other: The cost Although there are very accessible offline advertising options, online advertising is generally cheaper in a cost-benefit ratio. The lower cost allows SMEs to advertise on the Internet, since it is impossible for them in traditional media.
Direct vs indirect conversion With the arrival of digital advertising, direct conversion also arrived, which occurs when the consumer is exposed Sweden Phone Number advertising and right there performs a conversion action such as buying a product, requesting reports, requesting a test, etc. . Offline advertising also generates conversion, but it is indirect, since it does not happen at the moment. Metrics and contracting methods In traditional advertising, there are different metrics such as TV ratings that can be inaccurate since, since it is a sample that is measured, the detail of the campaign is lost. In digital, it is different: each impression is recorded, how many clicks or interactions were obtained for each ad. On each site, platform, region, language, gender, etc.
Real-Time Adjustments This Can Be
One of the great advantages that digital. Advertising has over traditional advertising, since in the first. It is possible to make adjustments. The campaign as it is running and in case of changes it to make the necessary changes. The scope This is the point that implies more debate since media such as television have a great reach. Very specific zones, regions and socio-economic levels; For its part, online. If the brand we seek to promote reaches a segment connected to the Internet. The advantages will be many, taking into account that digital segmentation is considerably more specific than traditional.
One of the challenges of any B2B company is the management of all the information. Its clientsand the relationship they have with them in values and data. That is why CRM has become a necessity for companies that want to create new links with their customers and potential customers. An advantage of this strategy is that the new way of talking with customers. Exchanging information allows us to create continuous feedback. But to be clearer about what CRM offers us. We present 3 points to consider: Identify new business opportunities for our sales channel: The importance of working together with the marketing and sales departments will allow us to have constantly updated data with our results.
In Addition, Through Social Networks
We can capture the conversations of our industry and sector to be able to monitor and respond. The needs of the market and its perceptions. Attend to our current clients and potential clients. We will detect the doubts and questions of our segment, offering them solutions for each of their needs. Either by informing them directly or through suggested content. Social Networks will be our feedback channel to find out if the decisions made are correct and, therefore, we will be able to serve our community correctly. At the same time, e-mail marketing strategies for specific cases that require it. Quickly attend to the needs of our Clients and Potential Clients. We can use Social Networks to make a difference with respect to our competition in that sense.