Who top the lists of influencers with the most followers in Mexico. Companies and marketing experts took note of its success long ago. For this reason, in recent years they have developed influencer marketing campaigns . This strategy links brands with these personalities of great visibility, prominence and influence in social networks. In this way, influencers spread the word: promote new products/services that consumers fall in love with. Index of contents Who are they? Choose your influencer Create content (together) Evaluate the campaign Why look for them? Who are they? Influencers are young people who target other young people on their social networks. They started from YouTube, but we already found them on Twitter, Facebook, Instagram and Snapchat.
They have so much charisma and charm in the digital world that they already surpass the communication power of traditional media. Now it is not television, but the influencers who define the clothes you wear, the music you listen to, what Netherlands Phone Number eat, where you travel. Yuya – 21 million followers on YouTube , 10.6 million on Twitter and 13 million on Facebook . Werevertumorro – 6 million followers on YouTube , 8.4 million on Twitter and 22 million on Facebook . Eljuanpazurita – 6 million followers on YouTube , 16.5 million on Instagram , 5 million on Twitter and 6.3 million on Facebook . CaELike – 8 million followers on YouTube , 4.2 million on Twitter and 5.7 million on Facebook . Yosstop – 3 million followers on YouTube , 1.4 million on Twitter and 4.6 million on Instagram .
Why Don’t You Look for Them to Design
That’s why so many brands in the automotive, fashion, and food sectors (to name a few) partner with them to reach their audiences naturally. Why don’t you look for them to design a campaign with them? Here we tell you how: Choose your influencer What do you want to achieve with the campaign? The ideal influencer will depend a lot on your goals, the product and the client you are looking for. Sure, you need to assess quantity (followers, reach, etc.), but each influencer will give you specific quality elements (engagement, purchase motivation, conversation, etc.). Video player 00:00 00:60 You can go for experts who recommend a product or service because they use it and it gives them good results. Celebrities promoting fashion products. Cool hunters who test the latest products for reviews and recommendations. Or niche experts, popular for specific sectors and with great knowledge of certain topics.
However, for the products and services you review topics interest you; what do you work on; what places do you visit That data can tell you a lot about the audience that listens to it. Also pay attention to your social network with more followers, as it will be where the campaign will have more weight. Create content (together) If you already have the plan, the stages, the objectives, the goals and the influencer , work with him to find the best path for the campaign. Think about specific messages, publication dates, channels and ways to create content. For example: Interviews or interactions with directors, managers or clients to promote the campaign.
The Impact Generated by Their Graphic
However, recommendations on social media Events or Webinars where the influencer can be an ambassador of your brand, to share the benefits of the product/service. Photo and video. Audiovisual content is the perfect ally for any social media strategy and even more so when it comes to Influencer Marketing. The impact generated by their graphic campaigns, especially on Instagram, is undeniable. Make images and photographs in which the influencer reflects the spirit of your brand. Guest author. You can invite him to collaborate with some posts on your blog. Invite him to do some collaboration on your website or blog. However, is the public figure. Give him a say in the strategy, since both his reputation and yours are committed to the success of the campaign.