Branded Content is a very powerful tool if you decide to implement it in your strategy; It is different from sponsored content or Sponsored Content and balance, as in everything, will allow your brand to be on the side of the force. Content Marketing has different ways to be successful and thus attract prospects, generate customers and even have brand loyalty. In this blog we want to talk to you about the difference between very important concepts that influence the creation of a strategy. With customers increasingly informed and at the same time with short attention spans, it is vital to enhance the messages they receive.
Index of contents Let’s start at the beginning: Content Marketing branded content Sponsored Content Native Content Conclution: Let’s start at the Jordan Phone Number beginning: Content Marketing Content Marketing is the entire strategy that surrounds the creation and distribution of relevant and valuable content aimed at a target audience, in order to convert them over time, into customers. And not only that, success is to
continue nurturing those customers so that they are loyal to the brand and even talk about it and recommend it. Content is any tool that serves to connect with customers: videos, blogs, pdf’s, e-books, infographics, presentations, podcasts, e-mails, webinars, etc.The point is to know how to decide when to use each type of content, identifying: the preferences, needs and attention levels of your audience throughout the purchase process.
Attraction Persuasion Conversion
Loyalty Each stage has a more or less rational factor; Therefore, the design of the strategy must also consider the emotional profile of your buyer person . Knowing him thoroughly allows us to know the values he has and let the client know that. We are empathic from that level. branded content From here, we can identify different types of content depending. On the budget we dedicate to attracting and convincing our audience. branded content. The brand content or brand content is mainly to transmit values, emotions, ways of thinking and elements. Perhaps less tangible, but with a correctly constructed storytelling they can be capable of generating that connection.
In other words, the objective of Branded Content is to generate notoriety and brand affinity rather than specifically sell a product or service. Who produces the content? – The Own Brand Where is it published? – On their own platforms It appeals to the emotional and is not invasive; that is, it is not a commercial. The audience knows that it is brand that is, produced by the brand itself, but it is not annoying because it entertains and/or educates. What is is to convince by a story an experience to the audience. Red Bull did a few years ago: If we don’t have the Red Bull budget… we can do Branded Content .
The Formats That Can Be Used to Create
Brand value by relying on storytelling can be: Videos Articles and blogs Studies free e-books. Applications Interactive games experiences or events infographics branded-content By the way, design matters. We share with you the heat map that the creators of this infographic made at the time. branded content Sponsored Content. The sponsor content or sponsored content is produce in collaboration with the medium. Which it advertise and the brand . It mustbe created with quality to generate the expected engagement -recognition. Traffic to the brand’s website, conversions on the landing page if , etc. and not be seen as just another.