Apple Search Ads 3 Good Reasons to Adopt It Launched in 2016

Launched in 2016 in the united states. The advertising tool designed by apple has gradually been deployed on a global scale. Advertisers residing in the 59 countries and regions concerned can promote their applications for iphone and ipad on the app store. According to figures released by apple, 65% of application downloads come from a search performed on the app store. Your paid search agency reveals why you should consider an apple search ads strategy. Apple search ads deploy its ads to the very top of the list of applications following your search. They appear on a blue background with the words “Advertisement” (ad on the visual below) in order. To be clearly distinct from the naturally referenced applications.

The Benefits of Apple Search Ads Apple Search Ads Deploys

Costs are driven by app publishers as apple search ads’ system is auction-based. In addition, you will only compete with relevant applications thanks to the score given by apple. Search ads and most often from the Iran WhatsApp Number List same sector as you. Selection of target queries apple search ads gives advertisers the opportunity to choose. Their target queries and buy keywords, unlike google ads. There are two options:a “basic” version: this is a very simple option as its name suggests. Apple and its algorithm choose for you the keywords on which it seems relevant to place bids. It is an automatic optimization that is mainly aimed at new users of apple search ads. You can invest a maximum of $5000/month for each application. An “advanced” version. This is the most advanced and interesting option.

Interesting Data to Exploit Thanks to This Advertising Tool

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Very briefly, ranking well in the App Store search engine is very difficult when you see the competition you have to face. Getting to the top of searches is a way to assert your notoriety, but also to have the trust of the user. It is for these reasons (among others) that ASO optimization work is essential. It is from this that you can think of developing your paid referencing on the search engine of the App Store. Apple Search Ads is a bit like Google Ads in the app. Less fashionable, it is nonetheless interesting. It is difficult to compare them but it has similar functionalities and even different possibilities. However, this tool should not be used as a replacement for your ASO, but rather as a compliment. Optimizing your ASO will allow you to limit the costs associated with these advertisements.

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