A New Feature for Easier Purchases on Facebook and Instagram

With more than three billion cumulative users worldwide, Facebook and Instagram must always find solutions to satisfy their community. After getting involved in features around shopping during 2018, Facebook plans to land again in this sector very soon. Your SEA agency will give you more details. Every month, more than 130 million Instagram users click on tags on shopping posts. These posts allow users to purchase directly from the app. E-tailers post their shopping posts and tag the items on them, so customers can get the details and buy them.

Instagram Shopping Post Tags Thus Facebook’s Plan Is to Sponsor

Thus, facebook’s plan is to sponsor these shopping publications. And put them in ads placements, which appear in the news feed. Currently in a testing period, the deployment of this new feature would be scheduled for very soon. With the Chile WhatsApp Number List end of year celebrations considered potentially interesting.Facebook first planned to create an application totally dedicated to e-commerce, for its photo and video sharing service. The American giant finally retracted, preferring to focus on the development of features within its ecosystem. The in-app purchase is therefore a feature that appeared a few months ago. E-merchants have been able to take full advantage of this so far. But the Silicon Valley firm does not want to stop there, and now aims to associate it with advertising.

These Dynamic Advertisements Have Often Allowed an Increase


As for the shopping posts, they entice the user to make the purchase using the tags displayed on the articles in the post. Therefore, a rise in conversions is expected. The tests have already started with a few businesses chosen by Facebook.  “We are very excited to expand our shopping presence on Instagram by positioning our organic shopping posts as advertising. It is important for us to try new techniques and to evolve our marketing strategy because we learn daily about the behavior and habits of our consumers through the new Instagram services.

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