Unless you’re doing a weird bit, you don’t want your landing page to look like this. That’s because the background’s so busy, you feel overwhelmed… among other reasons.
Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. And we’ll show you what kinds of backgrounds you can use.
Time to talk about the importance of a good landing page background and six simple backgrounds to try on your next landing page.
How Important is Your Landing Page Background?
Before you choose a background for your landing page, you need to understand the role it plays in your overall visuals.
You see, people follow a natural visual hierarchy when they look at online content. The tl;dr of it is that people tend to look at bigger elements with more contrast than elements that blend in with the rest.
So, if your background has too much going on, it’ll be hard to get visitors to focus on your main landing page content and — most importantly — your call to action.
Plus, if you can’t nail the background balance needed to make a modern landing page design, you’ll lose respect from your visitors. Half of consumers think a company’s website design affects their brand as a whole. Also, 38.5% of them will leave a page if they see an outdated (read: cluttered) design.
Long story short, your background is an Pakistan Mobile Number important part of the conversion-centered design process. Where possible, choose a straightforward one that helps your visitors focus on the action you want them to take.
6 Simple Backgrounds to Try on Your Next Landing Page
These six background styles will add pizazz to your landing page without taking away from your main point.
A gradient pattern shows a transition between colors. Some gradients go from one color to another, while others like the one above, have multiple colors.
Gradients came back into vogue in the design world a few years ago, and their popularity is still going strong in 2022. Using a gradient in your landing page gives it a modern and trendy feel. (Just make sure it fits with the rest of your landing page’s color scheme.)
It also doesn’t hurt that gradients spice things up when you aren’t digging a solid color background.
If filling your whole landing page background with a gradient feels like too much, try using one to highlight your hero section. You’ll still get in on the gradient trend. Look how designer Adam Muflihun uses a gradient at the head of this landing page mockup.
2. Abstract shapes
Abstract shapes are the basic shapes that make up the visual arts — think circles, squares, and triangles. Patterns featuring these shapes can repeat the same shape or mix it up.
With the rise of retro in 2022 web design trends, abstract shape patterns have also made waves. These backgrounds give your landing pages an old-school touch while keeping the overall feel modern.
Make sure to use the right kind of abstract shape pattern for your landing page if you go this route. Keep the colors within your color scheme and use bolder patterns carefully. For example, this landing page from Scoops uses big and brightly colored abstract shapes in the background, but only to highlight product screenshots.