Companies are faced with a real need to prioritize their marketing efforts. Especially if only one person is working on it, you don’t want them to spread themselves too thin. In this article, we’ll look at the five things that any SMB should implement in its early days if it plans to grow sustainably in the coming years.
1. Define a budget and objectives
This tip may seem basic to you. But we’re constantly surprised by the number of businesses without a budget or clear marketing goals. In 2019, 50% of small and Iran Phone Number medium-sized businesses did not have a defined marketing plan, according to a study by Outbound Engine. When it comes to budgeting, there is a rule of thumb dictating that the marketing budget should be between 5% and 10% of targeted revenue.
This includes human resources.
Including the salary and human cost represented by the marketing team. This figure may seem high, but on average, successful companies generate a return on investment five times higher than the marketing budget! To set your objectives. You should start by thinking about your conversion rates.