The fact that a user clicks on your ad is not a final victory. However, your landing page must be relevant and effective enough so. The people who clicked on the ad do not leave the landing page in a hurry. As a reminder, a landing page is the Indonesia Phone Number List web page to which internet users are redirected after clicking on a google ads advertisement. It is therefore essential to take care of this page to guide users to your goal. This can be filling out a form, downloading. A file, making contact, taking out a subscription or even making a purchase.
It Is Evaluated by Google Ads Through an Indicator That Can Affect the Position
Several signals can alert you to the ineffectiveness of your landing page. These are the same signals that we will have to try to improve to optimize the page. I told you about it just above, google evaluates the Indonesia Phone Number List relevance and quality of yours. The landing page to then determines the position of your sponsored ad. A good landing page will therefore contribute to a better ad position. Google’s algorithms are able to detect whether internet users appreciate the quality of your landing page. Compared to those of your Indonesia Phone Number List competitors, in particular by analyzing the time spent on your landing page. This results in an indicator that google calls the usability of a landing page. It is this indicator that will affect the ranking and competition of ads.
To Improve Your Quality Score It’s Not Just the Usability
Logically, if your landing page is not successful. Internet users will quickly leave this page without trying to visit your website. Optimizing your landing page comes down to providing a personalized value. Proposition based on your target, and consistent with the Indonesia Phone Number List ad they clicked on. Interested Internet users will necessarily stay on the page for a while, which will reduce the bounce rate. The value proposition and the content are essential elements on a landing page. Will relay the page to their community or their relatives. This sharing of links will be a significant source of traffic, and what is more, is financially advantageous.